AI-powered real estate decision platform

Real estate decisions, made smart and safe.

Proply is a free decision-support platform. It doesn't sell decisions and doesn't skew results. Its value comes from analyzing data and accumulated insights – not from changing your recommendation. Using data, algorithms and artificial intelligence, combined with human real estate expertise, we create an instant personal report that gives you the full picture for buying, selling, financing and investing in real estate. PROPLY's technology is patent pending.

✨ Find the right decision for you →
✓ Free✓ No commitment✓ Results in 3 minutes
System decision · Example
GOScore 8/10
This deal is right for youFinancing and repayments are within a safe range, and the price matches the area.
Financing %68%
Monthly payment₪6,850
Of income29%

A clear, shareable report – on desktop and mobile

How it works

Three steps – one clear decision.

1

Choose your path

Buying, selling, mortgage, renting or investing.

2

Answer a few questions

Three short stages. The numbers update as you go.

3

Get a clear decision

A personal report with GO / NO GO, charts and next steps – ready to share.

Desktop and mobile

AI-powered processes

Choose a process – and get a personal report within minutes.

New mortgage

  • A full financial assessment and goal setting: income, down payment, target monthly payment and risk profile
  • A personalized mortgage mix that balances stability and flexibility
  • Interest-rate and CPI simulations showing how each scenario affects your monthly payment and total cost

Buying a property

  • A realistic affordability check based on the property price, your down payment and your repayment capacity
  • A clear GO / NO GO report before you commit to a deal
  • The right buying and financing path for a safe decision

Selling a property

  • Data-driven pricing: comparable sales, trends, days on market and supply/demand to set a realistic price range
  • ROI-focused upgrade recommendations: light maintenance, styling/staging, professional photography and a video tour
  • A complete sales strategy

Mortgage refinancing

  • A full analysis of your current mortgage: interest rates, tracks, indexation, terms and early-repayment fees
  • AI-powered comparison with today's market to spot gaps + refinancing scenarios (mix/terms/risk)
  • Practical recommendations to cut costs, stabilize your monthly payment and align with your financial goals

Real estate investment

  • A financial assessment and goal setting: equity, leverage, required cash flow and investment horizon
  • An investment plan: preferred areas, property types, financing and risk management
  • Feasibility checks and scenarios + clear screening criteria for finding the right properties

Not sure where to start?

3 minutes, a few short questions – and a personal report you can share.

How PROPLY works for you

Selling a property

When you start marketing a property, the first step is understanding how potential buyers see it. Analyzing listings helps us see exactly which strengths to highlight and which weaknesses to address to improve how your property is presented.

At the same time, we create visualizations that let buyers see not only what's there now, but what the property could become – a new design, a different layout or even a full renovation. Once buyers can picture the potential, their confidence grows and the property looks far more attractive.

The result: more interest, more serious inquiries and, most importantly, a better chance of selling at the price and within the timeframe you expect.

Buying and selling strategy

When you set out to sell or buy a property, there's no one-size-fits-all formula. Every home has its own story, and you have your own needs and goals. That's why I build a personalized strategy with you – one that considers whether to expose the property to a wide audience or keep it to a targeted one, which channels to advertise on, what the right asking price is, and where to leave room for smart negotiation.

On the buying side, I take the time to understand what really matters to you. Location, size, budget – or maybe being close to family and work? Then I create an action plan that points you only to offers that match exactly what you're looking for.

This turns an exhausting, confusing process into a focused, clear journey – with far less chance of missing the deal that's right for you.

Improving your mortgage terms

A mortgage may be the most significant decision in any real estate deal, so it's important that you don't go through it alone. I go over every single detail of your mortgage with you – the interest rates, terms and fees – and check whether anything simply isn't working in your favor.

In real time, as we go, I give you clear recommendations for improvement: where you can negotiate, which terms to ask to renegotiate and how to build a smarter mortgage mix.

The advantage: you get an instant professional opinion that helps you make better decisions and save a significant amount of money over the years.

AI-powered property matching

Looking for a home doesn't have to be an exhausting journey through endless listings that have nothing to do with you. Using artificial intelligence, I match you with properties tailored to your personal profile: your budget, preferences, family needs, proximity to public transport and schools, and everything that truly matters in your daily life.

Instead of long, confusing lists, you get only focused offers that are truly relevant to you. It saves time, improves your chances of finding the right home and lets you move forward confidently toward the best deal.

Connecting you with the right professionals

The bot gives you the full picture and the tools to make smart decisions – but if at any point you feel you need extra support, we're here to connect you with the right professional. That could be an experienced real estate agent in the area you're interested in, a mortgage advisor to help finalize the financial side, or a developer that fits your search profile.

That way you get both personalized guidance from the bot and continued professional, human support – exactly what you need, when you need it.

Personalized mortgage calculator

Want to know what mortgage amount really suits you? Our interactive calculator lets you enter your personal details – the equity you've saved, your income and your existing commitments – and get a personalized calculation of the mortgage tracks available to you.

Instead of guessing or relying on general estimates, you can see right now what your repayment range is, how it fits with your other expenses and how best to plan the deal financially.

So you go into the process with realistic expectations and a clear picture – giving you the confidence to make much smarter decisions.

Smart, safe real estate decisions – for free.

✓ Free · ✓ No commitment · ✓ Results in 3 minutes

Find the right decision for you →